Webinar Marketing for Lead Generation

Webinars attract engaged prospects.

Steps

Topic, landing page, promotion, delivery and follow-up.

Common mistakes to avoid

• Stopping campaigns before they have enough data
• Sending paid traffic to the homepage instead of a focused landing page
• Judging success on clicks instead of enquiries and sales
• Copying competitors instead of testing your own offers

Quick checklist before you start

• Clear goal and budget for the next three months
• Weekly review of results and search terms
• Conversion tracking tested end to end
• Landing page that matches the offer
• Accounts and data in your business name

Key takeaway

How to use webinars to generate leads: topics, promotion, landing pages, live delivery and follow-up. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio is a full-service digital marketing agency working remotely with small businesses, startups and e-commerce brands across the United States, with calls in your time zone and clear USD pricing. See our digital marketing services for US businesses or request a free marketing audit.