Trustpilot and Google Reviews for UK Businesses

Reviews drive UK buying decisions.

What works

• Automated review invitations
• Replying to every review
• Showing reviews on your site

Rules

UK consumer law bans fake reviews and concealed incentivised reviews.

Common mistakes to avoid

• Copying competitors instead of testing your own offers
• Ignoring negative keywords and search term reports
• Sending paid traffic to the homepage instead of a focused landing page
• Letting the agency own your ad accounts

Quick checklist before you start

• A follow-up process for every enquiry
• Conversion tracking tested end to end
• Weekly review of results and search terms
• Clear goal and budget for the next three months
• Accounts and data in your business name

Key takeaway

How UK businesses can collect and use reviews on Trustpilot and Google: inviting customers, replying, and following CMA rules on fake reviews. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.