Referral Programmes That Drive Growth

Referrals are the cheapest customers.

Design

Two-sided reward, easy sharing, timing.

Common mistakes to avoid

• Automating a broken process
• Skipping documentation
• No success metrics agreed upfront
• No training for the team

Quick checklist before you start

• Success metrics defined
• One clear use case to start
• Owner for ongoing improvements
• Data protection checked
• Team trained

Key takeaway

How to design referral programmes that lower CAC. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.