How to Audit a Performance Marketing Account

Audits find wasted spend.

Checklist

Tracking, structure, bids, creative, pages, reporting.

Common mistakes to avoid

• Changing too many things at once, so you can't tell what worked
• Copying competitors instead of testing your own offers
• Ignoring negative keywords and search term reports
• Letting the agency own your ad accounts

Quick checklist before you start

• Clear goal and budget for the next three months
• A follow-up process for every enquiry
• Weekly review of results and search terms
• Conversion tracking tested end to end
• Landing page that matches the offer

Key takeaway

A checklist to audit ad accounts: tracking, structure, creative, bids and landing pages. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.