iOS Privacy Changes and Performance Marketing

Tracking is less precise than before.

Adapt

CAPI, aggregated measurement, incrementality, MER.

Common mistakes to avoid

• Following up leads hours or days too late
• Ignoring negative keywords and search term reports
• Running ads without conversion tracking
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• Landing page that matches the offer
• Conversion tracking tested end to end
• Accounts and data in your business name
• A follow-up process for every enquiry
• Clear goal and budget for the next three months

Key takeaway

How Apple's privacy changes affect tracking and what performance marketers do now. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.