Bidding on Competitor Keywords

Competitor bidding can work.

Tips

Comparison pages, careful ad copy.

Common mistakes to avoid

• Judging success on clicks instead of enquiries and sales
• Following up leads hours or days too late
• Letting the agency own your ad accounts
• Changing too many things at once, so you can't tell what worked

Quick checklist before you start

• A follow-up process for every enquiry
• Accounts and data in your business name
• Conversion tracking tested end to end
• Weekly review of results and search terms
• Landing page that matches the offer

Key takeaway

Pros, cons and legal considerations of bidding on competitor names. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio runs performance marketing for brands in India, the US, the UAE, the UK and beyond: Meta and Google ads, creative testing, tracking and landing pages, all reported against revenue. Explore our digital marketing services or request a free audit.