Digital Marketing for Australian Charities and NFPs

Charities need stories and easy giving.

Related guide: Digital marketing for charities

What works

Impact stories, DGR messaging, Ad Grants, email.

Common mistakes to avoid

• Sending paid traffic to the homepage instead of a focused landing page
• Judging success on clicks instead of enquiries and sales
• Spreading a small budget across too many channels
• Copying competitors instead of testing your own offers

Quick checklist before you start

• Weekly review of results and search terms
• A follow-up process for every enquiry
• Landing page that matches the offer
• Clear goal and budget for the next three months
• Conversion tracking tested end to end

Key takeaway

How Australian charities can raise more online: storytelling, DGR tax-deductibility messaging, Google Ad Grants and email. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across Australia on SEO, Google and Meta ads, social media, content and websites, with calls scheduled in your local time. See our work with Australian brands or request a free marketing audit.