Digital Marketing for UK Charities

Charities need emotional stories and frictionless giving.

Related guide: Digital marketing for charities

What works

• Impact storytelling
• Google Ad Grants
• Gift Aid prompts
• Email fundraising
• Social media and volunteer campaigns

Common mistakes to avoid

• Following up leads hours or days too late
• Changing too many things at once, so you can't tell what worked
• Copying competitors instead of testing your own offers
• Sending paid traffic to the homepage instead of a focused landing page

Quick checklist before you start

• Weekly review of results and search terms
• Landing page that matches the offer
• A follow-up process for every enquiry
• Accounts and data in your business name
• Conversion tracking tested end to end

Key takeaway

How UK charities can raise more online: storytelling, Google Ad Grants, Gift Aid messaging, email fundraising and volunteer recruitment. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.