Brewery and Distillery Marketing in the UK

Drinks brands sell stories and experiences.

What works

Taproom events, online shop, age-gated content, responsible messaging.

Common mistakes to avoid

• Sending paid traffic to the homepage instead of a focused landing page
• Running ads without conversion tracking
• Judging success on clicks instead of enquiries and sales
• Ignoring negative keywords and search term reports

Quick checklist before you start

• Weekly review of results and search terms
• Conversion tracking tested end to end
• A follow-up process for every enquiry
• Clear goal and budget for the next three months
• Landing page that matches the offer

Key takeaway

How UK breweries and distilleries can grow responsibly: taprooms, online shops, events and Portman Group and ASA alcohol rules. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across the United Kingdom on SEO, paid ads, social media, content and websites, with calls in UK hours. See our work with UK brands or request a free marketing audit.