Avoiding Misleading Advertising in Australia (ACCC and ACL)

The ACL bans misleading or deceptive conduct.

Watch

• Price claims and total prices
• 'Was/now' pricing
• Environmental claims
• Reviews and testimonials

Common mistakes to avoid

• Ignoring negative keywords and search term reports
• Following up leads hours or days too late
• Judging success on clicks instead of enquiries and sales
• Sending paid traffic to the homepage instead of a focused landing page

Quick checklist before you start

• A follow-up process for every enquiry
• Landing page that matches the offer
• Weekly review of results and search terms
• Clear goal and budget for the next three months
• Accounts and data in your business name

Key takeaway

How the Australian Consumer Law applies to marketing: misleading claims, prices, fake reviews, drip pricing and ACCC enforcement. Start with one clear goal, measure results from day one and keep accounts and data in your own name, so you stay in control whatever partner you work with.

How Pixelence can help

Pixelence Digital Studio works remotely with businesses across Australia on SEO, Google and Meta ads, social media, content and websites, with calls scheduled in your local time. See our work with Australian brands or request a free marketing audit.